121 Outcome: Franchising

What you’ll learn to do: explain the concept of franchising and the associated risks and benefits to the franchisor and franchisee

For some people, coming up with a great business idea is a gratifying adventure. For most, however, it’s a daunting task. The key to coming up with a business idea is identifying something that customers want—or, perhaps more important, filling an unmet need.  For those who are undecided about the “best” business, many of them elect to buy a franchise instead of starting from scratch.

LEARNING ACTIVITIES

The learning activities for this section include:

  • Reading: Franchising
  • Self Check: Franchising

Take time to review and reflect on this activity in order to improve your performance on the assessment for this section.

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Introduction to Business Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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