207 Outcome: Marketing Strategies and Plan
What you’ll learn to do: understand and outline the elements of a marketing plan as a planning process
Have you ever wondered how an organization decides which products and services to develop, promote, and sell? Just as your personal plans—such as what you plan to major in or where you want to find a job—are likely to change, a company’s marketing plan will change as new opportunities and challenges present themselves.
LEARNING ACTIVITIES
The learning activities for this section include:
- Reading: Developing Organizational Objectives and Formulating Strategies
- Reading: Overview of the Marketing Plan
- Self Check: Marketing Strategies and Plan
Take time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.