59 Glossary and References

Glossary

TERM DEFINITION
Analogy A figure of speech that essentially compares something that your audience knows and understands with something new and different.
Preview Sometimes called a road map, a preview is a brief oral outline in which the speaker clearly and concisely states the main points of the speech.
Internal Credibility This is a form of credibility based on attributes that are largely controlled by a speaker, such as appearance, confidence, charisma, trustworthiness, and speaking ability.
Expectancy Violation Expectancy violations occur when people engage in behavior that is unexpected or inappropriate for the situation.
External Credibility This is a form of credibility based on attributes that a speaker can “borrow,” such as using credible sources and referring to credible and popular people and events.
Primacy Effect According to this principle, audiences are likely to remember what they hear or read first.
Recency Effect According to this principle, audiences are likely to remember what they hear or read last.
Rhetorical Question When a speaker asks a question that is not meant to be answered outloud, or a question for which the audience already knows the answer. This is often used as a way to get an audience to think about the topic.
Thesis One sentence or statement that succinctly and accurately lets the audience know what the speech will be about and what the speaker plans to accomplish in the speech.

References

Aristotle (1982). The art of rhetoric. (J.H. Freese, Trans.). Cambridge, MA: Harvard University Press.

Bitzer, L. (1968). The rhetorical situation. Philosophy and Rhetoric, 1, 1-14.

Bono. (2006, February 2). Keynote address at the 54th national prayer breakfast. Speech posted at http://www.americanrhetoric.com/speeches/bononationalprayerbreakfast.htm

Burgoon, J. K. & and Hale, J. L. (1988). Nonverbal expectancy violations: Model elaboration and application to immediacy behaviors. Communication Monographs, 55, (1), 58-79.

Flora, C. (May-June 2004). The once- over you can trust: First impressions. Psychology Today, 37 (3), 60-64.

Fisher, W. (1987). Human communication as narration: Toward a philosophy of reason, value, and action. Columbia: University of South Carolina Press.

Garlick, R. (1993). Verbal descriptions, communicative encounters and impressions. Communication Quarterly, 41, 394-404.

Glaser, E. (1992, July 14). 1992 Democratic national convention address. Speech posted at http://www.americanrhetoric.com/speeches/elizabethglaser1992dnc.htm

Johnson, L. (1964, May 22). The great society. Speech posted at http://www.americanrhetoric.com/speeches/lbjthegreatsociety.htm

Kennedy, T. (1980, August 12). 1980 democratic national convention address. Speech posted at http://www.americanrhetoric.com/speeches/tedkennedy1980dnc.htm

King, Jr., M. L. (1963, August 28). I have a dream.” Speech posted at http://www.americanrhetoric.com/speeches/mlkihaveadream.htm

Lehrer, J. (Interviewer) & Stockdale, J. (Interviewee). (1999). Debating our Destiny: Admiral James Stockdale. Retrieved from http://www.pbs.org/newshour/spc/debatingourdestiny/interviews/stockdale.html

Lincoln. A. (1863, November 19). The Gettysburg address. Speech posted at http://www.americanrhetoric.com/speeches/gettysburgaddress.htm

Reagan, R. (1989, January 11). Farewell address to the nation. Speech posted at http://www.americanrhetoric.com/speeches/ronaldreaganfarewelladdress.html

Richards, A. (1998, July 19). Democratic national convention keynote address. Speech posted at http://www.americanrhetoric.com/speeches/annrichards1988dnc.htm

Schenck v. United States, 249 US 47 (1919).

Stockdale, J. (1992, October 19). The 1992 vice presidential debate. Speech posted at http://www.debates.org/index.php?page=october-13-1992-debate-transcript

Townsend, C. (2007, February 5). Spring break in Mexico. Speech posted at http://msustr0.campus.mnsu.edu:8080/cah/gorgias/333/MMS/Cassie.wmv

photo credits

p. 1 Muhammad Yunnus by schipulites http://s3.amazonaws.com/estock/fspid9/1 9/21/48/0/hwac-grameenbank-author-1921480-o.jpg

p. 2 Pueblo Bonito Emerald Bay, Mazatlan by bryce_edwards http://www.everystockphoto.com/photo.php?imageId=3834933&searchId=d2b527 e266d9adaf3b9eb5ba28008afc&npos=11

p. 4 Abraham Lincoln by U.S. Library of Congress http://commons.wikimedia.org/wiki/File:Abraham_Lincoln_head_on_shoulders_photo_portrait.jpg

p. 4 Bono at the National Prayer Breakfast by Paul Morse http://commons.wikimedia.org/wiki/File:National_prayer_breakfast_2006.jpg

p. 5 Kelly McCann by schipulites http://www.everystockphoto.com/photo.php?imageId=2101671&searchId=117192ced800c1f4d61c5a6c55f6ee64&npos=4

p. 5 Justice Oliver Wendell Holmes by National Photo Company http://commons.wikimedia.org/wiki/File:Justice_Oliver_Wendell_Holmes_standing.jpg

p. 6 President Ronald Reagan by White House Photographic Office http://upload.wikimedia.org/wikipedia/commons/7/73/Reagan_farewell_salute.jpg

p. 7 Laughing Audience by Damian Buonamico http://commons.wikimedia.org/wiki/File:Audience_enjoy_Stallman%27s_jokes.jpg

p. 7 Governor Ann Richards by Kenneth Zirkel http://commons.wikimedia.org/wiki/File:Ann_Richards.jpg

p. 8 Ed Miliband by net_efekt http://www.everystockphoto.com/photo.php?imageId=2282400&searchId=d1715ef c5a67ac1c988152b8136e3dfa&npos=37

p. 8 Woman with Laptop by Matthew Bowden http://commons.wikimedia.org/wiki/File: Woman-typing-on-laptop.jpg

p. 9 LBJ at the University of Michigan Commencement by LBJ Library and Museum http://commons.wikimedia.org/wiki/File:LBJ_at_the_University_of_Michigan.jpg

p. 10 President Johnson’s Poverty Tour 1964 by Cecil Saughton http://commons.wikimedia.org/wiki/File:225-9-wh64_small.jpg

p. 10 Woman speaks at BP Oil Flood Protest New Orleans by Derek Bridges http://commons.wikimedia.org/wiki/File:BP_Oil_Flood_Protest_in_New_Orleans_30.jpg

p. 11 Martin Luther King March on Washington by National Archives and Records Administration http://commons.wikimedia.org/wiki/File:Martin_Luther_King_-_March_on_Washington.jpg

p. 11 Kyung-wha Khang Deputy High Commissioner for Human Rights by U.S. Mission Geneva http://www.everystockphoto.com/photo.php?imageId=7527423&searchId=488e81758eb12a809a21e316d0f1ab1b&npos=205

* All other photos from Microsoft Clipart

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