18 Glossary and References
Glossary
| TERM | DEFINITION |
|---|---|
| Activity | The use of action words, physical or visual movement, or faster rate of speech to draw the audience’s attention. |
| Attention Getter | A device or technique used to gain the audience’s attention in the introduction or keep the audience’s attention during the course of a speech. |
| Contrast | An attention getting technique whereby supporting ideas are compared to emphasize difference. |
| Credibility | Refers to the audience’s perception of the speaker’s expertise, authenticity, and trustworthiness. |
| Definitional Speech | A type of speech in which the speaker attempts to explain or identify the essential qualities or components of concepts, theories, philosophies, or issues. |
| Demonstration Speech | A speech that shows listeners how some process is accomplished or how to perform it themselves. |
| Descriptive Speech | A speech that provides a detailed, vivid, word picture of a person, animal, place, or object. |
| Explanatory Speech | Also known as a briefing, the focus of this speech is on reports of current and historical events, customs, transformations, inventions, policies, outcomes, and options. |
| General Purpose | The speaker’s overall goal, objective, or intent: to inform, to persuade, or to entertain. |
| Humor | The use of amusing or comical facts, stories, or forms of expression to maintain an audience’s attention. |
| Information Overload | An overwhelming feeling of being faced with so much information one cannot completely process it. |
| Informative Speech | A speech in which the primary purpose is to provide the audience with information that they did not already know, or to teach them more about a topic with which they are already familiar. |
| Intensity | Supporting material that is characterized by a high degree of emotion, color, volume, strength, or other defining characteristic. |
| Novelty | Very recent or unusual supporting ideas. |
| WIIFM | An acronym that stands for “What’s in it for me?” This is the question that listeners ask themselves when they begin to listen to a speech. Listeners want to know; What does this speech have to do with my life? Is this information useful to me? Is the speaker talking about something I already know? Is the subject interesting? Why should I pay attention? |
References
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photo credits
P. 3 Aztec Speaker by Orin Zebest http://www.flickr.com/photos/orinrobertjohn/ 1796533234/
P. 12 Beauty Undressed by Shannon Cutts http://www.flickr.com/photos/40940503@N0 5/4982554199/in/photostream/ http://www.key-to-life.com/programs
