79 Outline for Monroe’s Motivated Sequence

I. Attention Step

Thesis/Preview

II. Need-

1. The problem
2. Here’s proof that this is a serious problem
3. Here’s how this problem impacts your life, audience
4. Some people say this isn’t really a problem.
5. I say they’re wrong, and here’s why

Transition-

III. Satisfaction-

1. Here’s the solution to this problem:
2. Here’s how the solution works:
3. Here’s proof that this solution does work to solve the problem:
4. Some say this kind of a solution won’t work.
5. I say they’re wrong, and here’s why:

Transition-

IV. Visualization-

1. Picture how much worse off we’ll be if we don’t move to use my solution
2. Picture how much better the world will be once we put my solution into place

V. Action-

1. Restate thesis:
2. Call to action:
3. Because if you don’t:
4. But if you do
5. Tie Down

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