14 Design Principles

In this reading you will learn to identify and distinguish how the principles of design are used to visually organize an artwork.

Art As Visual Input

Visual art manifests itself through media, ideas, themes and sheer creative imagination. Yet all of these rely on basic structural principles that, like the elements we’ve been studying, combine to give voice to artistic expression. Incorporating the principles into your artistic vocabulary not only allows you to objectively describe artworks you may not understand, but contributes in the search for their meaning.

The first way to think about a principle is that it is something that can be repeatedly and dependably done with elements to produce some sort of visual effect in a composition.

The principles are based on sensory responses to visual input: elements APPEAR to have visual weight, movement, etc.  The principles help govern what might occur when particular elements are arranged in a particular way.  Using a chemistry analogy, the principles are the ways the elements “stick together” to make a “chemical” (in our case, an image).

Another way to think about these design principles is that they express a value judgment about a composition. For example, when we say a painting has “unity” we are making a value judgment.  We might also say that too much unity without variety is boring and too much variation without unity is chaotic.

The principles of design help you to carefully plan and organize the elements of art so that you will hold interest and command attention.  This is sometimes referred to as visual impact.

In any work of art there is a thought process for the arrangement and use of the elements of design.  The artist who works with the principles of good composition will create a more interesting piece; it will be arranged to show a pleasing rhythm and movement.  The center of interest will be strong and the viewer will not look away, instead, they will be drawn into the work.  A good knowledge of composition is essential in producing good artwork.  Some artists today like to bend or ignore these rules and by doing so are experimenting with different forms of expression.  The following page explore important principles in composition.

Visual Balance

All works of art possess some form of visual balance – a sense of weighted clarity created in a composition. The artist arranges balance to set the dynamics of a composition. A really good example is in the work of Piet Mondrian, whose revolutionary paintings of the early twentieth century used non-objective balance instead of realistic subject matter to generate the visual power in his work. In the examples below you can see that where the white rectangle is placed makes a big difference in how the entire picture plane is activated.

The example on the top left is weighted toward the top, and the diagonal orientation of the white shape gives the whole area a sense of movement. The top middle example is weighted more toward the bottom, but still maintains a sense that the white shape is floating. On the top right, the white shape is nearly off the picture plane altogether, leaving most of the remaining area visually empty. This arrangement works if you want to convey a feeling of loftiness or simply direct the viewer’s eyes to the top of the composition. The lower left example is perhaps the least dynamic: the white shape is resting at the bottom, mimicking the horizontal bottom edge of the ground. The overall sense here is restful, heavy and without any dynamic character. The bottom middle composition is weighted decidedly toward the bottom right corner, but again, the diagonal orientation of the white shape leaves some sense of movement. Lastly, the lower right example places the white shape directly in the middle on a horizontal axis. This is visually the most stable, but lacks any sense of movement.

There are three basic forms of visual balance:

• Symmetrical
• Asymmetrical
• Radial

Symmetrical balance is the most visually stable, and characterized by an exact—or nearly exact—compositional design on either (or both) sides of the horizontal or vertical axis of the picture plane. Symmetrical compositions are usually dominated by a central anchoring element. There are many examples of symmetry in the natural world that reflect an aesthetic dimension. The Moon Jellyfish fits this description; ghostly lit against a black background, but absolute symmetry in its design.

But symmetry’s inherent stability can sometimes make an image look static. View the Tibetan scroll painting below to see how the implied movement of the central figure Vajrakilaya lessens the severe symmetry. The visual busyness of the shapes and patterns surrounding the figure are balanced by their compositional symmetry, and the wall of flame behind Vajrakilaya tilts to the right as the figure itself tilts to the left. Tibetan scroll paintings use the symmetry of the figure to symbolize their power, stability, timelessness, and spiritual presence.

Vajrakilaya. Image by Yurei Fukuro, license CC BY 2.0

Spiritual paintings from other cultures employ this same balance for similar reasons. Sano di Pietro’s ‘Madonna of Humility’, painted around 1440, is centrally positioned, holding the Christ child and forming a triangular design, her head the apex and her flowing gown making a broad base at the bottom of the picture. Their halos are visually reinforced with the heads of the angels and the arc of the frame. You might say that this one and the Tibetan scroll painting are mostly symmetrical, but notice how much more symmetrical the second Madonna and child image is with the right and left halves of the painting almost identical. This is achieved by the Christ child being placed in the middle of Mary’s lap and her two hands raised in unison.

Russian icon.

The use of symmetry is evident in three-dimensional art, too. A famous example is the Gateway Arch in St. Louis, Missouri (below). Commemorating the westward expansion of the United States, its stainless steel frame rises over 600 feet into the air before gently curving back to the ground. Another example is Richard Serra’s Tilted Spheres  (also below). The four massive slabs of steel show a concentric symmetry and take on an organic dimension as they curve around each other, appearing to almost hover above the ground.

Asymmetry uses compositional elements that are offset from each other, creating a visually unstable balance. Asymmetrical visual balance is the most dynamic because it creates a more complex design construction. A graphic poster from the 1930s shows how offset positioning and strong contrasts can increase the visual effect of the entire composition.

Claude Monet’s Still Life with Apples and Grapes from 1880 (below) uses asymmetry in its design to enliven an otherwise mundane arrangement. First, he sets the whole composition on the diagonal, cutting off the lower left corner with a dark triangle. The arrangement of fruit appears haphazard, but Monet purposely sets most of it on the top half of the canvas to achieve a lighter visual weight. He balances the darker basket of fruit with the white of the tablecloth, even placing a few smaller apples at the lower right to complete the composition.

Monet and other Impressionist painters were influenced by Japanese woodcut prints, whose flat spatial areas and graphic color appealed to the artist’s sense of design.

One of the best-known Japanese print artists is Ando Hiroshige. You can see the design strength of asymmetry in his woodcut Shinagawa on the Tokaido (below), one of a series of works that explores the landscape around the Takaido road. You can view many of his works through the hyperlink above.

In Henry Moore’s Reclining Figure the organic form of the abstracted figure, strong lighting and precarious balance obtained through asymmetry make the sculpture a powerful example in three-dimensions.

Radial balance suggests movement from the center of a composition towards the outer edge—or vise versa. Many times radial balance is another form of symmetry, offering stability and a point of focus at the center of the composition. Buddhist mandala paintings offer this kind of balance almost exclusively. Similar to the scroll painting we viewed previously, the image radiates outward from a central spirit figure. In the example below there are six of these figures forming a star shape in the middle. Here we have absolute symmetry in the composition, yet a feeling of movement is generated by the concentric circles within a rectangular format.

Raphael’s painting of Galatea, a sea nymph in Greek mythology, incorporates a double set of radial designs into one composition. The first is the swirl of figures at the bottom of the painting, the second being the four cherubs circulating at the top. The entire work is a current of figures, limbs and implied motion. Notice too the stabilizing classic triangle formed with Galatea’s head at the apex and the other figures’ positions inclined towards her. The cherub outstretched horizontally along the bottom of the composition completes the second circle.

Repetition

Repetition is the use of two or more like elements or forms within a composition. The systematic arrangement of a repeated shapes or forms creates pattern.

Patterns create rhythm, the lyric or syncopated visual effect that helps carry the viewer, and the artist’s idea, throughout the work. A simple but stunning visual pattern, created in this photograph of an orchard by Jim Wilson for the New York Times, combines color, shape and direction into a rhythmic flow from left to right. Setting the composition on a diagonal increases the feeling of movement and drama.

The traditional art of Australian aboriginal culture uses repetition and pattern almost exclusively both as decoration and to give symbolic meaning to images. The coolamon, or carrying vessel pictured below, is made of tree bark and painted with stylized patterns of colored dots indicating paths, landscapes or animals. You can see how fairly simple patterns create rhythmic undulations across the surface of the work. The design on this particular piece indicates it was probably made for ceremonial use. We’ll explore aboriginal works in more depth in the ‘Other Worlds’ module.

Rhythmic cadences take complex visual form when subordinated by others. Elements of line and shape coalesce into a formal matrix that supports the leaping salmon in Alfredo Arreguin’s ‘Malila Diptych’. Abstract arches and spirals of water reverberate in the scales, eyes and gills of the fish. Arreguin creates two rhythmic beats here, that of the water flowing downstream to the left and the fish gracefully jumping against it on their way upstream.

The textile medium is well suited to incorporate pattern into art. The warp and weft of the yarns create natural patterns that are manipulated through position, color and size by the weaver. The Tlingit culture of coastal British Columbia produce spectacular ceremonial blankets distinguished by graphic patterns and rhythms in stylized animal forms separated by a hierarchy of geometric shapes. The symmetry and high contrast of the design is stunning in its effect.

Scale and Proportion

Scale shows the relative size of one object in relation to another; a person compared to a dog, for example. Proportion indicates the relative size of parts to the whole; a person’s head compared to the rest of their body, for example. Scalar relationships are often used to create illusions of depth on a two-dimensional surface, the larger form being closer to the viewer than the smaller one. The scale of an object can provide a focal point or emphasis in an image. In Winslow Homer’s watercolor A Good Shot, Adirondacks the deer is centered in the foreground and highlighted to assure its place of importance in the composition. In comparison, there is a small puff of white smoke from a rifle in the left center background, the only indicator of the hunter’s position. Click the image for a larger view.

Scale and proportion are incremental in nature. Works of art don’t always rely on big differences in scale to make a strong visual impact. A good example of this is Michelangelo’s sculptural masterpiece Pieta from 1499 (below). Here Mary cradles her dead son, the two figures forming a stable triangular composition. Michelangelo sculpts Mary to a larger scale than the dead Christ to give the central figure more significance, both visually and psychologically. If they were both depicted the same size, Mary would appear awkward trying to cradle a full-size adult figure in her lap. At first we don’t notice how much larger Mary is because of Michelangelo’s masterful sculpting ability.

When scale and proportion are greatly increased the results can be impressive, giving a work commanding space or fantastic implications. Rene Magritte’s painting Personal Values constructs a room with objects whose proportions are so out of whack that it becomes an ironic play on how we view everyday items in our lives.

American sculptor Claes Oldenburg and his wife Coosje van Bruggen create works of common objects at enormous scales. Their Stake Hitch reaches a total height of more than 53 feet and links two floors of the Dallas Museum of Art. As big as it is, the work retains a comic and playful character, in part because of its gigantic size.

Emphasis

Emphasis—the area of primary visual importance—can be attained in a number of ways. We’ve just seen how it can be a function of differences in scale. Emphasis can also be obtained by isolating an area or specific subject matter through its location or color, value and texture. Main emphasis in a composition is usually supported by areas of lesser importance, a hierarchy within an artwork that’s activated and sustained at different levels.

Like other artistic principles, emphasis can be expanded to include the main idea contained in a work of art. Let’s look at the following work to explore this.

We can clearly determine the figure in the white shirt as the main emphasis in Francisco de Goya’s painting The Third of May, 1808 below. Even though his location is left of center, a candle lantern in front of him acts as a spotlight, and his dramatic stance reinforces his relative isolation from the rest of the crowd. Moreover, the soldiers with their aimed rifles create an implied line between them selves and the figure. There is a rhythm created by all the figures’ heads—roughly all at the same level throughout the painting—that is continued in the soldiers’ legs and scabbards to the lower right. Goya counters the horizontal emphasis by including the distant church and its vertical towers in the background.

In terms of the idea, Goya’s narrative painting gives witness to the summary execution of Spanish resistance fighters by Napoleon’s armies on the night of May 3, 1808. He poses the figure in the white shirt to imply a crucifixion as he faces his own death, and his compatriots surrounding him either clutch their faces in disbelief or stand stoically with him, looking their executioners in the eyes. While the carnage takes place in front of us, the church stands dark and silent in the distance. The genius of Goya is his ability to direct the narrative content by the emphasis he places in his composition.

A second example showing emphasis is seen in Landscape with Pheasants, a silk tapestry from nineteenth-century China. Here the main focus is obtained in a couple of different ways. First, the pair of birds are woven in colored silk, setting them apart visually from the gray landscape they inhabit. Secondly, their placement at the top of the outcrop of land allows them to stand out against the light background, their tail feathers mimicked by the nearby leaves. The convoluted treatment of the rocky outcrop keeps it in competition with the pheasants as a focal point, but in the end the pair of birds’ color wins out.

Time and Motion

One of the problems artists face in creating static (singular, fixed images) is how to imbue them with a sense of time and motion. Some traditional solutions to this problem employ the use of spatial relationships, especially perspective and atmospheric perspective. Scale and proportion can also be employed to show the passage of time or the illusion of depth and movement. For example, as something recedes into the background, it becomes smaller in scale and lighter in value. Also, the same figure (or other form) repeated in different places within the same image gives the effect of movement and the passage of time.

An early example of this is in the carved sculpture of Kuya Shonin. The Buddhist monk leans forward, his cloak seeming to move with the breeze of his steps. The figure is remarkably realistic in style, his head lifted slightly and his mouth open. Six small figures emerge from his mouth, visual symbols of the chant he utters.

Visual experiments in movement were first produced in the middle of the 19^th century. Photographer Eadweard Muybridge snapped black and white sequences of figures and animals walking, running and jumping, then placing them side-by-side to examine the mechanics and rhythms created by each action.

In the modern era, the rise of cubism (please refer back to our study of ‘space’ in module 3) and subsequent related styles in modern painting and sculpture had a major effect on how static works of art depict time and movement. These new developments in form came about, in part, through the cubist’s initial exploration of how to depict an object and the space around it by representing it from multiple viewpoints, incorporating all of them into a single image.

Marcel Duchamp’s painting Nude Descending a Staircase from 1912 formally concentrates Muybridge’s idea into a single image. The figure is abstract, a result of Duchamp’s influence by cubism, but gives the viewer a definite feeling of movement from left to right. This work was exhibited at The Armory Show in New York City in 1913. The show was the first to exhibit modern art from the United States and Europe at an American venue on such a large scale. Controversial and fantastic, the Armory show became a symbol for the emerging modern art movement. Duchamp’s painting is representative of the new ideas brought forth in the exhibition.

In three dimensions the effect of movement is achieved by imbuing the subject matter with a dynamic pose or gesture (recall that the use of diagonals in a composition helps create a sense of movement). Gian Lorenzo Bernini’s sculpture of David from 1623 is a study of coiled visual tension and movement. The artist shows us the figure of David with furrowed brow, even biting his lip in concentration as he eyes Goliath and prepares to release the rock from his sling.

The temporal arts of film, video and digital projection by their definition show implied movement and the passage of time. In all of these mediums we watch as a narrative unfolds before our eyes. Film is essentially thousands of static images divided onto one long roll of film that is passed through a lens at a certain speed. From this apparatus comes the term movies.

Video uses magnetic tape to achieve the same effect, and digital media streams millions of electronically pixilated images across the screen. An example is seen in the work of Swedish Artist Pipilotti Rist. Her large-scale digital work Pour Your Body Out is fluid, colorful and absolutely absorbing as it unfolds across the walls.

Unity and Variety

Ultimately, a work of art is the strongest when it expresses an overall unity in composition and form, a visual sense that all the parts fit together; that the whole is greater than its parts. This same sense of unity is projected to encompass the idea and meaning of the work too. This visual and conceptual unity is sublimated by the variety of elements and principles used to create it. We can think of this in terms of a musical orchestra and its conductor: directing many different instruments, sounds and feelings into a single comprehendible symphony of sound. This is where the objective functions of line, color, pattern, scale and all the other artistic elements and principles yield to a more subjective view of the entire work, and from that an appreciation of the aesthetics and meaning it resonates.

We can view Eva Isaksen’s work Orange Light below to see how unity and variety work together.

Isaksen makes use of nearly every element and principle including shallow space, a range of values, colors and textures, asymmetrical balance and different areas of emphasis. The unity of her composition stays strong by keeping the various parts in check against each other and the space they inhabit. In the end the viewer is caught up in a mysterious world of organic forms that float across the surface like seeds being caught by a summer breeze.