60 Enhance Your Credibility
Let’s look at another example: you are giving a persuasive speech about why all companies should undergo cultural sensitivity training. Your content has facts about employers who have conducted such training. But then you show your audience a video containing a segment from 20/20 -the one that depicts the Denny’s Restaurant class action lawsuit and the corporate-wide sensitivity training that ensued. By providing the audience with this unique visual example, the content you delivered will be magnified. The audience might say, “Okay, now I get why this sensitivity training is necessary for all companies. ” They might also see you as a resource on the subject because you:
- a) took the time to find an outside visual aid,
- b) sought to increase their understanding, and
- c) strove to drive your point home in as many ways as possible.
Without question, the wrong visual aid -something clearly unrelated to your topic or downright cheesy (like a clown nose for no reason) -can send your credibility plummeting. But a visual aid that raises your content and your audience’s awareness to a new level can strategically increase your perceived character, likeability, and expertise with your audience.