74 Outcome: Globalization and International Business

What you’ll learn to do: define globalization in the context of international business operations

The globalization of business is bound to affect you. Not only will you buy products manufactured overseas, but it’s highly likely that you’ll meet and work with individuals from various countries and cultures as customers, suppliers, colleagues, employees, or employers. The bottom line is that the globalization of world commerce has an impact on all of us. Therefore, it makes sense to learn more about how globalization works.

Never before has business spanned the globe the way it does today. But why is international business important? Why do companies and nations engage in international trade? What strategies do they employ in the global marketplace? What challenges do companies face when they do business overseas? How do governments and international agencies promote and regulate international trade? Is the globalization of business a good thing? What career opportunities are there for you in global business? How should you prepare yourself to take advantage of them? These are the questions that we’ll be addressing in this module.

LEARNING ACTIVITIES

The learning activities for this section include:

• Reading: What Is International Business?
• Video: Globalization Explained
• Self Check: Globalization and International Business

Take time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.