218 Outcome: Social Media Marketing

What you’ll learn to do: describe social media marketing, its advantages and disadvantages

Social media has changed the way that businesses sell, promote, and deliver their goods and services in ways that no one could have predicted ten years ago. Regardless of your level of involvement with social media, companies are using information gathered from these sources to target advertising, design promotions, and even create new products in almost real time.  Social media is not the answer to all marketing woes, and although it brings great benefit to both the consumer and the company, there is an upside and downside to this communication approach that businesses need to realize. In this section you’ll learn more about the social media marketing revolution and then have a look at what social media reveals to marketers about you!

LEARNING ACTIVITIES

The learning activities for this section include:

• Reading: Introduction to Social Media Marketing
• Video: How Social Media Reveals the Hidden You
• Self Check: Social Media Marketing

Take time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.