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3. Why It Matters: Role of Business
4. Outcome: What Is Business?
5. Reading: Getting Down to Business
6. Outcome: For-Profit vs. Non-Profit
7. Reading: Making a Profit
8. Outcome: Factors of Production
9. Reading: Factors of Production: Inputs and Outputs
10. Reading: The Flow of Inputs and Outputs
11. Outcome: Functional Areas
12. Reading: Functional Areas of Business
13. Outcome: Stakeholders
14. Reading: Business Stakeholders
15. Outcome: External Forces
16. Reading: External Forces
17. Putting It Together: Role of Business
18. Why It Matters: Economic Environment
19. Outcome: What Is Economics?
20. Video: What Is Economics?
21. Reading: Economics and Scarcity
22. Reading: The Division of and Specialization of Labor
23. Reading: Microeconomics and Macroeconomics
24. Outcome: Forces Behind Supply and Demand
25. Reading: Demand, Supply, and Equilibrium in Markets for Goods and Services
26. Reading: Shifts in Demand
27. Simulation: Demand for Food Trucks
28. Reading: Shifts in Supply
29. Simulation: Supply of Food Trucks
30. Simulation: Food Trucks and Changes in Equilibrium
31. Video: Indiana Jones (Demand, Supply, Equilibrium, Shifts)
32. Outcome: Economic Systems
33. Reading: How Economies Can Be Organized
34. Reading: Control of Economic Decisions
35. Outcome: Health of the Economy
36. Reading: Measuring the Health of the Economy
37. Outcome: Stages of an Economy
38. Reading: The Business Cycle: Definition and Phases
39. Putting It Together: Economic Environment
40. Why It Matters: Business Ethics
41. Outcome: Moral, Legal, and Ethical Behavior
42. Simulation: Ethics
43. Reading: Moral, Ethical, and Legal Perspectives
44. Outcome: Ethical Behavior in Business
45. Reading: Ethical and Unethical Business Decisions
46. Outcome: Identifying Ethical Issues
47. Reading: Identifying Ethical Issues
48. Outcome: Corporate Ethics
49. Reading: The Organizational Approach to Ethics
50. Outcome: Corporate Social Responsibility
51. Reading: Corporate Social Responsibility
52. Outcome: Stakeholders and Social Responsibility
53. Reading: Demands for Corporate Social Responsibility
54. Reading: Stakeholder Theory and Corporate Social Responsiblity
55. Putting It Together: Business Ethics
56. Why It Matters: Entrepreneurship
57. Outcome: The Role of Entrepreneurs
58. Reading: The Importance of Small Business to the U.S. Economy
59. Outcome: Characteristics of Entrepreneurs
60. Reading: What Is an Entrepreneur?
61. Reading: Why Start Your Own Business?
62. Outcome: Opportunities and Challenges
63. Reading: Advantages and Disadvantages of Business Ownership
64. Reading: Is Entrepreneurship for You?
65. Reading: Twenty Questions Before Starting a Business
66. Outcome: Steps to Starting a Business
67. Reading: Ten Steps to Starting a Business
68. Outcome: Business Plans
69. Reading: Create Your Business Plan
70. Outcome: Why Some Ventures Fail
71. Reading: Why Do So Many Small Business Startups Fail?
72. Putting It Together: Entrepreneurship
73. Why It Matters: Global Environment
74. Outcome: Globalization and International Business
75. Reading: What Is International Business?
76. Video: Globalization Explained
77. Outcome: Reasons for Global Trade
78. Video: Chinese Manufacturing for American Products
79. Video: Why Do Nations Trade?
80. Reading: The Balance of Trade
81. Outcome: Principles of Advantage
82. Reading: Absolute and Comparative Advantage
83. Game: Trade Ruler
84. Outcome: Barriers to Trade
85. Reading: The Global Business Environment
86. Reading: The Global Economic and Regulatory Environment
87. Outcome: Ethics in International Markets
88. Reading: Global Business Ethics
89. Reading: Ethics and Corruption
90. Video: Ethics and International Standards of Behavior
91. Outcome: Currency Valuation
92. Reading: Currency Valuations and Exchange Rates
93. Outcome: The IMF and the World Bank
94. Reading: The IMF and the World Bank: How Do They Differ?
95. Outcome: GATT and the WTO
96. Video: GATT/WTO
97. Reading: International Economic Cooperation among Nations
98. Putting It Together: Global Environment
99. Why It Matters: Management
100. Outcome: Skills of a Manager
101. Reading: Managerial Skills
102. Outcome: Functions of Management
103. Reading: What Do Managers Do?
104. Outcome: Planning
105. Reading: Planning
106. Outcome: Organizational Structure
107. Reading: Organizing
108. Reading: The Organization Chart and Reporting Structure
109. Outcome: Leadership Styles
110. Reading: Leadership Styles
111. Outcome: Control
112. Reading: Controlling: A Five-Step Process
113. Putting It Together: Management
114. Why It Matters: Legal Ownership
115. Outcome: Forms of Business Ownership
116. Reading: Selecting a Form of Business Ownership
117. Reading: Sole Proprietorship and Partnerships
118. Outcome: Types of Corporations
119. Reading: Corporations
120. Reading: Hybrid Forms of Organization
121. Outcome: Franchising
122. Reading: Franchising
123. Outcome: Mergers and Acquisitions
124. Reading: Mergers and Acquisitions
125. Outcome: Assistance in Starting a Business
126. Video: An Introduction to the SBA
127. Video: Business Resources for Veterans
128. Putting It Together: Legal Ownership
129. Why It Matters: Managing Processes
130. Outcome: Operations Management
131. Reading: Operations Management in Manufacturing and Production
132. Outcome: Facility Layouts
133. Reading: Facility Layouts
134. Outcome: Technology and Production of Goods
135. Reading: The Technology of Goods Production
136. Outcome: Operations Management in Service Businesses
137. Reading: Operations Management for Service Providers
138. Outcome: Scheduling Tools
139. Reading: Graphical Tools: Gantt and PERT Charts
140. Outcome: Logistics and Supply Chain Management
141. Reading: Supply Chain Management
142. Outcome: Quality of Goods and Services
143. Reading: Producing for Quality
144. Reading: Outsourcing
145. Putting It Together: Managing Processes
146. Why It Matters: Teamwork and Communication
147. Outcome: Groups and Teams
148. Reading: The Team and the Organization
149. Outcome: Team Development
150. Reading: Stages of Team Development
151. Outcome: Team Success
152. Reading: Why Teamwork Works
153. Outcome: Effective Communication
154. Reading: Effective Communication in Business
155. Outcome: Appropriate Communication in Business
156. Reading: Appropriate Business Communications
157. Outcome: Communication Flow
158. Reading: Communication Channels
159. Outcome: Barriers to Communication
160. Reading: Communication Barriers
161. Putting It Together: Teamwork and Communication
162. Why It Matters: Motivating Employees
163. Outcome: Scientific Management
164. Reading: Introduction to Motivational Theory
165. Reading: Fredrick Taylor’s Scientific Management
166. Outcome: The Hawthorne Effect
167. Reading: The Hawthorne Studies
168. Outcome: Need-Based Theories
169. Reading: Need-Based Motivation Theories
170. Outcome: Process-Based Theories
171. Reading: Process-Based Theories
172. Outcome: Theory X vs. Theory Y
173. Reading: Douglas McGregor's Theory X and Theory Y
174. Outcome: Strategies for Motivating Employees
175. Reading: Job Models and Goals
176. Videos: Motivation in Today's Workplace
177. Putting It Together: Motivating Employees
178. Why It Matters: Human Resource Management
179. Outcome: Human Resource Management
180. Video: Hiring the Right Employees
181. Reading: Human Resource Management
182. Outcome: Legislation and Employer-Employee Relationships
183. Video: The Top Five Manager Mistakes That Cause Lawsuits
184. Reading: Working with Labor Unions
185. Reading: Collective Bargaining
186. Reading: Employee Rights: Job Protection and Privacy
187. Reading: Multiculturalism and the Law
188. Outcome: Recruiting Employees
189. Reading: The Recruitment Process
190. Outcome: Employee Performance
191. Reading: Performance Appraisal
192. Outcome: Challenges in Human Resource Management
193. Reading: Today’s HRM Challenges
194. Putting It Together: Human Resource Management
195. Why It Matters: Marketing
196. Outcome: What Is Marketing?
197. Reading: Defining Marketing
198. Outcome: The Four Ps of Marketing
199. Reading: The Four Ps of Marketing
200. Outcome: External Marketing Environment
201. Reading: The Marketing Environment
202. Reading: Generation Effects and Consumer Behavior
203. Outcome: Market Research
204. Reading: Using Market Research to Understand Consumers
205. Reading: The Market Research Process
206. Video: Market Research in "Real Time"
207. Outcome: Marketing Strategies and Plan
208. Reading: Developing Organizational Objectives and Formulating Strategies
209. Reading: Overview of the Marketing Plan
210. Outcome: Branding
211. Reading: Branding
212. Outcome: Pricing Strategies
213. Reading: Introduction to Product Pricing
214. Outcome: Product Distribution Strategies
215. Video: Placement: Distribution Channels
216. Outcome: Promotion Mix
217. Reading: The Promotion Mix: The Fourth P
218. Outcome: Social Media Marketing
219. Reading: Introduction to Social Media Marketing
220. Video: How Social Media Reveals the Hidden You
221. Putting It Together: Marketing
222. Why It Matters: Information Technology and Business
223. Outcome: Data vs. Information
224. Reading: Data vs. Information
225. Outcome: Managing Data
226. Reading: Managing Data
227. Outcome: Information in Networks
228. Reading: Computer Networks and Cloud Computing
229. Outcome: Ethical and Social Issues
230. Reading: Ethical and Social Issues
231. Outcome: Information Security and Cybersecurity
232. Reading: Security Issues in Electronic Communication
233. Putting It Together: Information Technology and Business
234. Why It Matters: Financial Markets and System
235. Outcome: Money
236. Reading: The Functions of Money
237. Video: What Is Money?
238. Outcome: Federal Reserve System
239. Reading: The Federal Reserve System
240. Simulation: Chair the Fed
241. Outcome: Financial Institutions
242. Reading: Financial Institutions
243. Outcome: Technology and Money
244. Reading: Electronic Alternatives to Raw Cash: The Advent of Cashless Society
245. Reading: Bitcoin and Virtual Currencies
246. Reading: Mobile Commerce and Mobile Payment Systems
247. Outcome: Securities Exchanges
248. Reading: Investments and Markets: A Brief Overview
249. Outcome: Risks and Rewards
250. Reading: Measuring Return
251. Reading: Measuring Risk
252. Putting It Together: Financial Markets and System
Watch the following video that examines trade and the reason nations trade.
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Introduction to Business Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.