78 Instructions for Press Release

Write a press release from one of your organizations about an upcoming event. Interview a spokesperson or informed member of the organization and gather appropriate information. Remember, you will be using some of the information in direct quotes. Do not use “you,” and avoid using “I”.

• Use valid, accurate facts. Do not use inferences or judgments, unless in direct quotes.

• Remember to identify the most important information (who, what, where, when, why) in the opening, brief paragraph. Subsequent paragraphs will provide additional information, most important information first.

• Use a double-space format for this document. Allow the editor to make adjustments to what you have written.

• Use a dateline to begin the release (where it originates from).